Explanation of stakeholder interaction and materiality
Recipe for an Impact Report
Topics that are relevant to us and our stakeholders. We will report on those in this Impact Report. In order to determine what those topics should be, we consult a large number of sources. We assess the expectations of our internal and external stakeholders, review our strategic pillars and examine the social developments that may affect our organisation.
In order to do this, we make use of external surveys, media and political scans, issue analyses, individual interviews and Heartbeat: our employee satisfaction survey. We also look at the GRI guidelines, our reputation surveys, business risks, trend analyses, market developments and factors that have an effect on trust and reputation. All these sources produce what we consider to be the most material topics. Together, they form the basis for our Impact Report.
In 2021, we asked our internal and external stakeholders to prioritise the material topics. As our list of stakeholders shows, a total of 215 stakeholders contributed to this analysis. Our Senior Leadership Team (SLT) and Senior Management Team (SMT) subsequently approved the findings, as a result of which they bear responsibility for actions and achievements with regard to these material topics. Our progress and our policy with regard to the material topics is evaluated each year, based on the results we have achieved. If this gives us reason to modify our approach or our policy, we will include this in the relevant chapters of our report.
What are our material topics?
Below you will find – in alphabetical order – the material topics that will be discussed in this Impact Report:
Circular economy: Working on an economy in which used products are given a new lease of life, raw materials are recycled and products are used longer.
Data security of our customers: Protecting customers, consumers and companies against (cyber)crime.
Digital inclusion for everyone: Ensuring that the whole of the Netherlands can join us in the digital society, in a responsible way, by helping people to learn digital skills.
Diversity and an inclusive culture: A diverse and inclusive working environment that is a reflection of society and is a place where everyone feels at home and safe.
Electromagnetic radiation: Providing transparency and communicating openly about the possible health effects of electromagnetic radiation.
Energy consumption and CO2 emissions: Actively reducing energy consumption and the CO2 emissions as a result of the business activities of VodafoneZiggo.
Ethical working: Working in a responsible, fair and ethical manner.
Financial performance: Striving to achieve a healthy and robust financial performance in order to be able to keep creating value for all our stakeholders in the long term.
Governance and legislation and regulations: Responsible and effective governance in the long term and complying with legislation and regulations.
Innovative products and services: Offering innovative products and services that connect people, help them move forward and enable them to participate in society.
Privacy of our customers: Protecting our customers’ personal data (and handling it in a responsible way).
Putting the customer first: Putting customers first by listening to them and improving and developing existing and new products and services.
Reliable and future-proof network: Working on a reliable, innovative and future-proof network that is available to everyone.
Responsible and ethical chain management: Working on a fair, ethical and responsible purchasing and sales chain.
Responsible employer: Supporting employees with their personal development by means of training courses, individual guidance and attractive terms and conditions of employment.
Social partnerships: We are collaborating with (and supporting) organisations that focus on promoting digital and social inclusion.
Technological solutions for society: Offering products and services that contribute to a society that is safer, more efficient, healthier, more digital and cleaner.
Transforming into a digital organisation: Working on an agile, flexible organisation that is prepared for the digital future.
Who are our stakeholders?
From individuals to companies, and from institutions to the government. VodafoneZiggo makes communication possible for society as a whole. We view anyone who is affected by our actions, or has an influence on us, as our stakeholder. As one of the largest telecommunications providers in the Netherlands, we have an important function in society. That is why we stay in constant contact with our stakeholders. We want to know what’s going on in the world and what role they envision for VodafoneZiggo in that regard. Their insights serve as valuable input for our strategic choices. In the stakeholder table below, we provide insight into the dialogues that we held with our stakeholders in 2021, the frequency of those discussions and the topics that came to the fore. You can also read how we responded to this as an organisation.
Stakeholder group | How we enter into discussion | Topics and issues 2021 | Our response | Link to material topic |
Customers | 1. Reputational research (on a quarterly basis); | 1. Improved customer experience and customer loyalty; | 1. Investment in digital infrastructure; | 1. Data security of our customers; |
Employees | 1. Heartbeat survey (three times a year); | 1. Home-based working and hybrid working; | 1. We have developed a blueprint for hybrid working both during and after the coronavirus crisis; | 1. Diversity and an inclusive culture; |
Government (including politics, ministries and regulators) | 1. Regular consultation with the Board of Directors and all other levels within the organisation on a variety of topics (ongoing); | 1. Increase in the usage of our networks as a result of the coronavirus; | 1. We are continuing to provide our input with regard to policy proposals and are continuing our efforts to remain compliant with the latest legislation and regulations; | 1. Circular economy; |
Industry (including sector-specific and trade organisations) | 1. Regular contact via sector organisations (for example NLdigital, VNO-NCW, Monet) (ongoing) | 1. Interoperability; | 1. We are continuing to collaborate constructively with the sectoral and trade organisations to coordinate issues associated with interoperability, etc.; | 1. Circular economy; |
Society | 1. We strive to build (varying, sometimes temporary) alliances to put problems on the agenda, solve them and/or to influence policy. Examples of this include the Alliantie Digitaal Samenleven (Digital Society Alliance), which sets out to enable people to participate in the (digital) society (occasionally); | 1. Digital inclusion; | 1. We have developed and shared a blueprint for hybrid working both during and after the coronavirus crisis; | 1. Circular economy; |
Investors community | 1. We collaborate on different levels (from the Board of Directors to operational management) with our parent companies and (foreign) colleagues (ongoing); | 1. Market developments; | 1. Clarifying our strategy, GigaNet and financial expectations to the outside world; | 1. Reliable and future-proof network; |
Suppliers | 1. Performance promo planning calls (fortnightly); | 1. 5G; | 1. Due to our constructive relationship with our suppliers and the high frequency of meetings, solutions were found in good time before unforeseen situations occurred; | 1. Circular economy; |