The role we want to play

What do we regard as the role of VodafoneZiggo in our customers’ lives and within Dutch society? What value do we want to create for our stakeholders? We will provide the answers to those questions with our goal and our strategy. We use this to give direction to everything we do – from minor decisions to major investments. 

Our goal

We are becoming increasingly interconnected. Smart applications and technical innovations are enabling millions of meaningful connections to be made – between people and with the world around them. Our network is the stable basis for this. And together with our partners, we offer the services, content and technology that are necessary to remain connected, to enjoy and to build on the future. 

That is why VodafoneZiggo’s mission is: enjoyment and progress with every connection. That is what we are all doing it for. 

Enjoyment
Our content and our technology provide people with enjoyment. Working, playing, relaxing, creating or meeting up: it’s all at your fingertips, anytime and anywhere.

Progress
We are a driver of innovation and digitisation in the Netherlands. At the same time, we are building and managing the infrastructure that makes all of that possible – a stable, smart and future-proof network.

Connection
We are harnessing the power of technology as a means of ensuring equal opportunities and a more robust society. Everyone must be in a position to benefit from the digital transformation.

Our strategy

We put our goal into practice by focusing on four strategic pillars: 

FULFILLING OUR CUSTOMER PROMISE
Everything we do revolves around the customer. That is our promise. So, it’s only logical that we listen very closely to our customers. That way, we can work together to improve our current offering and to develop new products and services. In our view, expectations are there to be exceeded. By means of an initiative such as ‘De klant in ons DNA’ (The customer in our DNA), we make sure that from the moment they are recruited and trained, our employees put the customer first. And with our project ‘Bestaande klanten voorop’ (Existing customers first), we allow our loyal customers to benefit from our bundled products and services 

DIGITISATION
We are investing a lot of capital, energy and manpower in order to transform VodafoneZiggo into an increasingly digital company. After all, that is the key to achieving further growth and success. Digitisation is about both a mentality and also a way of working. 

PROVIDING FANTASTIC PRODUCTS
We want to make our customers as happy as possible with our products and services. That is why we focus on what they want and what they need. For our business customers, we provide complete and innovative Internet of Things solutions and also fulfil the role of a reliable partner within their digital transformation. We also offer our customers the best Wi-Fi coverage with our Smart Wi-Fi products and our exclusive entertainment offering, such as Movies & Series and Ziggo Sport. Before launching new products on the market, we discuss them in detail with our customers and subject them to extensive testing. 

INVESTING IN THE FUTURE
Not only are we working to build a future-proof network, but a network that always stimulates and facilitates new developments. In order to play that role, our GigaNet will need to become increasingly faster and more reliable. In the next few years therefore, we will ceaselessly continue investing in improvements to our network and in expanding our content strategy. What is more, we will be investing in a sustainable future by means of our Corporate Social Responsibility (CSR) strategy: People Planet Progress. This contains robust social and green ambitions to be achieved by 2025. 

People Planet Progress (PPP)

We are proud of the positive contribution that our products and services are making in the lives of millions of people. Our ambition extends even further than that, however. Our aim is to make that contribution in an increasingly socially responsible and sustainable way. Within the PPP strategy, our aims are to halve our impact on the environment by 2025 and also to help two million people to progress in society using our technology. Under the watchful eye of our CSR Committee, our entire organisation is contributing towards the achievement of our aims. 

Based on our ambitions and our commitment to the Science Based Target initiative (SBTi), we intend to limit our CO₂ emissions even further. We have set ourselves the target of reducing emissions within the entire chain and to offset the reminder to zero. 

In order to bring about a solution to urgent issues within society, our work is based upon five strategic pillars: 

In order to gain a firmer grip on our impact, we measure it on the basis of various indicators and in relation to our ambitions for 2025. We make use of the insights gained to expand our positive impact on society and to reduce our negative impact on the environment. In 2021, we achieved 20% of our ambition to help two million people get ahead in the period between 2020 and 2025. What is more, we reduced our environmental impact by 27% in 2021, compared to 2018*. 

*We are continuously improving the way we collect, calculate and report on our CO₂ emissions. Based on the latest insight we have further refined our CO₂ calculation methodology for scope 3. We have recalculated our CO₂ emissions related to the use of our media boxes and modems at our customers from 2018 to 2021. Furthermore, we also added smartwifi-pods to our scope 3 reporting.

Sustainable Development Goals

As VodafoneZiggo, we have selected eight Sustainable Development Goals (SDGs) and intend to make an active contribution in those areas. Those objectives are linked to our People Planet Progress strategy. These arrangements were formulated by our CSR Committee, in consultation with our parent companies. In addition, the SDGs also form part of our Green Bond Framework and the Sustainable Finance Framework. 

The Sustainable Development Goals (SDGs) consist of 17 objectives set by the United Nations in 2015 to make the world a better place by 2030. All UN member states, including the Netherlands, are signatories to those goals. The goals themselves were created using input from organisations and individuals all over the world and are seen as a global compass for challenges such as poverty, education and the climate crisis. The SDGs are the successors of the Millennium Goals that were in force between 2000 and 2015.